Bridgestone Europe announces that it will roll out a new round of price increases for retread materials across Europe during the first quarter of 2012.
Starting from 1st March and varying from country to country, price increases will average:
• 10% for Bridgestone and Bandag Pre Cured Tread products;
• 8% for Bandag Cushion Gum products.
Commenting on the announcement, Yves Kerstens, Managing Director of Commercial Products business unit at Bridgestone Europe, said “prices in this product group have still a significant gap to recover the raw materials cost increases we have suffered in the last two years. While we are continuously making every effort to absorb cost increases through productivity, efficiencies and flexibility. We appreciate the continued support and understanding of our customers as we remain committed to providing the highest quality products and deliver a premium package of value”.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.