Bridgestone Europe is supplying tyres to BMW Driving Experience, a BMW M GmbH division business group that provides specialised training programmes to improve individual driver skills and safety.
Under an agreement between the two companies, Bridgestone is exclusive tyre supplier to the BMW Driving Experience fleet of BMW 1-Series, 3-Series, X5 and X6 vehicles, in addition to the range of high-performance BMW M models.
In its previous form as BMW Driver Training, the programme put more than 50,000 motorists through driving programmes in Europe. BMW Driving Experience now includes training courses for safety, snow and ice, the race track and professional driving, as well as BMW M Experience events, tours and customized driving experiences.
Long-standing partnership between BMW and Bridgestone
The extension of BMW Driving Experience agreement further strengthens the long-standing partnership between Bridgestone and BMW in the development of high-performance tyres. Bridgestone has grown to become BMW’s leading supplier of original equipment tyres and today provides Potenza and Turanza run-flat tyres across the whole BMW series range. More recently, eco-friendly Bridgestone Ecopia tyres have been supplied for the 1-Series and MINI Countryman.
For Bridgestone, the BMW Driving Experience programme fits perfectly with the company’s long-term strategic focus on safety, exemplified by Bridgestone’s leading position in the development of run flat technology.
“BMW and Bridgestone share many of the same goals in terms of safety and sustainable motoring” says Tom Fukuda, Senior Vice President, Bridgestone Europe Sales & Marketing. “This agreement with BMW Driving Experience adds another dimension to our growing partnership.”
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.