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Aston Martin chooses Bridgestone Ecopia tyres for new Cygnet city car

Nov, 08 2011

Aston Martin chooses Bridgestone Ecopia tyres for new Cygnet city car

Bridgestone has started supplying B250 Ecopia tyres as standard equipment for the Aston Martin Cygnet, launched in Europe in September 2011.

The new luxury city car will be fitted 100% with Bridgestone B250 Ecopia tyres in size 175/60 R16.

“Ecopia tyres deliver lower rolling resistance without sacrificing all-round performance. This makes the B250 Ecopia the perfect partner for Aston Martin’s new premium commuter car” says Mr Didier Schneider, Vice President Original Equipment, Bridgestone Europe. “Bridgestone is proud to extend its long relationship with Aston Martin into this new area of small city cars.”

Bridgestone Ecopia tyres employ compound filler technology that reduces friction and heat build-up during tyre rotation, leading to improved rolling resistance and lower fuel consumption. The vital advantage of Ecopia tyres is that these ecological gains have been obtained without sacrificing safety, especially wet braking and handling.

Cygnet is a premium, compact commuter car with the design, craftsmanship and attention to detail that would be expected from Aston Martin. With an almost unlimited choice of design and accessory options, each hand-finished Cygnet on the road offers its driver both luxury and individuality.