The launch of the new online news room www.bridgestonenewsroom.eu , incorporated in the www.bridgestone.eu , marks a new phase in the company’s media engagement and provides a focal hub for all digital news assets. The bespoke online news room will host Bridgestone Europe’s most recent digital media content as well as archive footage.
Through the recently announced new partnership with Digital News Agency (DNA), Bridgestone will now be able to provide media with content in multiple formats including broadcast quality B-roll, web quality content, imagery and audio that can be accessed and downloaded by the media at the touch of a button. All content is free to download for use on TV, radio, online and other digital purposes and is without any copyright restrictions.
Marcus Pinder, DNA Managing Director, said “We are hugely excited to be expanding our partnership with Bridgestone as they continue to develop their multi-media engagement. The new DNA powered Bridgestone Europe digital newsroom perfectly compliments our existing work together and will strengthen the ‘perfect’ media journey that is already on offer”.
Commenting on the partnership with DNA, Des Collins, VP European Coms Office, Bridgestone Europe said: “This is the second and final step in the process of professionalising our service level to media and end users, by providing them via our website, free of charge multimedia content in an intuitive, quick and modern way.”
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.