DNA, the 2011 European PR Product of the year, will provide Bridgestone Europe with a new brand channel enabling them to host all of their multi-media content in one centralised location.
The launch of the new brand channel http://www.digitalnewsagency.com/Bridgestone-Europe marks a new phase in Bridgestone’s media engagement and comes as the company prepares to announce further digital press office functions in the coming months.
The new partnership with DNA means Bridgestone will now be able to provide media with content in multiple formats including broadcast quality B-roll, web quality content, imagery and audio that can be accessed and downloaded by the media at the touch of a button. All content is free to download for use on TV, radio, online and other digital purposes and is without any copyright restrictions.
Marcus Pinder, DNA Managing Director, said “We are hugely excited to be partnering with Bridgestone as they embark on a new stage in their media engagement. Our DNA product will allow them to reach key audiences, provide a ‘perfect’ media journey and maximize ROI for the exciting projects that are planned over the next 12 months”.
Commenting on the partnership with TVC, Des Collins, VP European Communications Office, Bridgestone Europe said: “We approached TVC as we were looking to develop a more contemporary platform with enhanced look and feel, technical and functional capabilities. DNA is working with many of the world’s leading brands, and we feel this platform will provide us with the advanced capability we needed.”
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.