Depending on the country and the product category, prices will variably increase starting from October 1st , by an average of:
• 4% for Agricultural;
• 5% for Winter Passenger, Light Truck and 4x4.
Commenting on the announcement, Mitsuhira Shimazaki, Senior Vice President Sales and Marketing Bridgestone Europe said that these two product groups still require efforts to fully compensate for the raw materials hikes that we have suffered in the last two years
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.