Depending on the country and the product category, prices will variably increase starting from October 1st , by an average of:
• 4% for Agricultural;
• 5% for Winter Passenger, Light Truck and 4x4.
Commenting on the announcement, Mitsuhira Shimazaki, Senior Vice President Sales and Marketing Bridgestone Europe said that these two product groups still require efforts to fully compensate for the raw materials hikes that we have suffered in the last two years
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.