Three separate zones on the 284m² stand (Hall 8) show visitors the main elements of Bridgestone’s future strategy: ecology, innovation and reliability.
The left-hand side of the stand presents Bridgestone’s ecology solutions. Representing the expanding line-up of Ecopia tyres, Bridgestone Ecopia EP150 is displayed fitted on the all-electric Nissan LEAF, Car of the Year 2011. A supporting display explains how Bridgestone’s unique NanoPro-Tech™ technology reduces rolling resistance without sacrificing grip.
In the middle of the stand, a special innovation zone displays key projects in development: the exciting new “Half Weight” concept tyre; and an innovative CAIS (Contact Area Information Sensing) system that measures tyre strains during rotation. Echoing the 2011 IAA signature, the future “comes as standard” on the Bridgestone stand.
The right-hand zone of the stand highlights Bridgestone’s leadership in areas of reliability, illustrated by latest generation Bridgestone Run-Flat Tyres with new heat-controlling technology which offer the same level of comfort as standard tyres. Revealed at the IAA is Bridgestone Potenza S001 RFT, the first RFT for the replacement market incorporating this new technology.
Next to the Run-Flats, Bridgestone unveils its comprehensive new range of winter tyres, including the new Bridgestone A001 Weather Control tyre for regions with mild, wet winters. A DSV (German Ski Association) - branded Audi Q5 fitted with Bridgestone Blizzak LM-80 tyres signals Bridgestone’s determination to support and further strengthen its growing winter tyre business by tying in as sponsor for most of the World Cup Alpine Ski events in 2011/2012.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.