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Bridgestone Europe announces further price increases in the 3rd quarter

Jun, 01 2011


Bridgestone Europe announces that it will be rolling out a new round of price increases across Europe throughout the third quarter 2011.

Depending on the country and the product category, prices will variably increase starting from July 1st, by an average of:

• 12% for Truck and Bus radial tyres;

• 8% for Agricultural, Off Road tyres and Retreads;

• 5% for Passenger, Light Truck and 4x4 as well as for Motorcycle tyres.

“The current costs of raw materials such as natural rubber, oil derived materials and others are maintaining their recent historic high levels.” said Mac Ohashi, CEO and President of Bridgestone Europe. “We are carefully monitoring the material price trends and fluctuations. However, based on the 2011 year-to-date levels, even after the last round of price increases which took place in the second quarter, we still have a significant gap to cover. While we are continuously making every effort to absorb cost increases through efficiencies, we also appreciate the continued support and understanding of our customers as we remain committed to providing the highest quality products and deliver a premium package of value.”