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Bridgestone Corporation named Supplier of the Year by General Motors

May, 13 2011

Revisions to consolidated financial projections for the first half of the fiscal year ending December 31, 2011 (January 1, 2011, to June 30, 2011)

Based on recent performance trends, the company’s results through the first quarter and its assessment of the global economy for the remainder of the year, Bridgestone Corporation (the “company”) today announced revisions to its consolidated financial projections for the fiscal year ending December 31, 2011 (the projections were previously announced on February 18, 2011). The revisions are as follows.

Revisions to consolidated financial projections for the first half of the fiscal year ending December 31, 2011 (January 1, 2011, to June 30, 2011)

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Revisions to full-year consolidated financial projections for the fiscal year ending December 31, 2011 (January 1, 2011, to December 31, 2011)
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Reasons for the revision

The company anticipates its operating income, ordinary income and net income of the first half of the fiscal year ending December 31, 2011, will exceed the previous financial projection primarily as a result of initiatives to reduce expenses while enhancing quality and safety, and raising the selling-prices of tires in overseas markets.

Accordingly, the company revises its full-year consolidated financial projections for the fiscal year ending December 31, 2011 that reflects only the revisions to financial projections for the first half of the fiscal year ending December 31, 2011. Meanwhile, the company is not revising its consolidated financial projections for the second half of the fiscal year ending December 31, 2011, from its previous financial projection announced on February 18, 2011.

The company expects to update its full-year consolidated financial projections for the fiscal year ending December 31, 2011 after reviewing the second half of the fiscal year ending December 31, 2011 by the time the company announces consolidated results for the second quarter of the fiscal year ending December 31, 2011.

Note to ensure appropriate use of forward-looking statements
The preceding descriptions of projections and plans are “forward-looking statements,” which involve known and unknown risks and uncertainties. Those variables could cause the Bridgestone Group’s actual performance and results to differ from management’s projections and plans.