The Bridgestone approach to resource conservation
We, the Bridgestone Group, are committed to ongoing improvement to be an ever better steward of our natural resources. We continually innovate our processes, products and services to reduce, reuse or recycle raw materials, water and energy.
- We continually improve resource productivity, doing more with less, based on sales per raw material use.
- We promote the development of technologies and business practices that encourage the recycling of new materials, utilisation of renewable resources and conservation of finite natural resources
- We reduce water consumption in our manufacturing processes by efficient use and recycling, while also promoting the protection and preservation of water in our global communities.
As stated in the refined Environmental Mission Statement, the Bridgestone Group is committed to continually working toward a sustainable society with integrity and taking decisive action with respect to three important environmental perspectives: ecological conservation, resource conservation and reducing carbon emissions.
The company took a major step in April 2010 for reducing carbon emissions, announcing the establishment of targets for the reduction of CO2 emissions throughout all its products’ lifecycles. In September 2010, the company also released further details defining its approach towards promoting biological diversity in its many global communities for ecological conservation.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.