Bridgestone’s line of eco-friendly tyres, the Ecopia brand, has been specially developed to offer lower rolling resistance while still maintaining superior performance in all areas, including safety. Ecopia tyres were first produced in 1991 through the development of tyres for electric vehicles. Since then, Bridgestone has developed a diverse lineup of Ecopia tyres, including those for trucks and buses, light trucks and buses, vans, and passenger cars. These tyres have been highly evaluated both inside and outside of Japan.
Going forward, Bridgestone will continue working to bolster its lineup of Ecopia tyres, roll them out globally, and increase their use as original equipment.
Details of the Ecopia tyres to be equipped on the Nissan LEAF
Tyre size: 205/55R16 91V
Tyre model: Ecopia EP150
Market: Japan, Europe
Ecopia EP150 tyres achieve reductions in rolling resistance by employing compounds using NanoPro-Tech, a proprietary material development technology of Bridgestone.
Developed by NISSAN MOTOR CO., LTD., the Nissan LEAF is the first electric car created with the goal of mass production. Deliveries of the Nissan LEAF began in Japan and the United States in December 2010, and in Europe in early 2011.
The Nissan LEAF was recently crowned European Car of the Year 2011, the first all electric vehicle to win the prestigious title.
The Nissan LEAF, which is powered by an advanced lithium-ion battery, will be on display at the Bridgestone’s booth at the Geneva Motor Show 2011
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.