A Marketing Service Agreement was signed between Rossi and Bridgestone Europe in February 2011.
Under the agreement, Valentino Rossi and Bridgestone will work together to promote the passion of motorcycling to end users and enthusiasts throughout Europe. Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.
Rossi’s role will include his evaluation and opinions as an Adviser on the performance of Bridgestone motorcycle tyres, particularly in the hyper sport, racing and sport touring sectors. Bridgestone in turn will use his input in tyre development to deliver road tyres with better performance and improved safety margins.
“Valentino Rossi is a great ambassador for our company” says Takashi Tomioka, SVP Sales & Marketing, Bridgestone Europe. “By having advice and recommendations of the greatest motorcycle competitor of all times, we will ensure that we bring the best new Battlax tyres to the market”.
Valentino Rossi is one of the biggest stars ever in motorcycle racing: World Champion in 125cc, 250cc and 500cc categories and six times MotoGP World Champion. The Italian also holds the all-time record in the top category of 79 race victories.
Bridgestone entered MotoGP in 2002 and riders using Bridgestone tyres stood on the podium in the second season and took the chequered flag twice in 2004. After steadily expanding its team portfolio, the first World Championship title on Bridgestone tyres came in 2007 and then again, with Valentino Rossi and the Fiat Yamaha team in 2008. In 2009 Bridgestone became the first Official Tyre Supplier to the MotoGP World Championship.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.