The increases will average around 7%, but will vary between product categories.
Mac Ohashi, CEO and President of Bridgestone Europe commented “This is the second price increase of the year for us in Europe, as the raw material prices for tyres continue to keep their historically high level. We are taking pricing actions in stages, and future steps will become necessary should the current trend continue.”
“Aftermarket demand in Europe is steadily recovering and export-driven OE demand from car and truck manufacturers is very strong”, he continued. “Whilst we continue to maintain maximum production at our factories, we are unlikely to satisfy all the requirements in the short term. Considering these situations, and to ascertain our targets are achieved, we must continue focusing on the priorities”.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.