The increases will average around 7%, but will vary between product categories.
Mac Ohashi, CEO and President of Bridgestone Europe commented “This is the second price increase of the year for us in Europe, as the raw material prices for tyres continue to keep their historically high level. We are taking pricing actions in stages, and future steps will become necessary should the current trend continue.”
“Aftermarket demand in Europe is steadily recovering and export-driven OE demand from car and truck manufacturers is very strong”, he continued. “Whilst we continue to maintain maximum production at our factories, we are unlikely to satisfy all the requirements in the short term. Considering these situations, and to ascertain our targets are achieved, we must continue focusing on the priorities”.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.