Three distinct zones on the Bridgestone stand illustrate the company’s product focus: reliable, ecological and innovative tyres.
Reliability. The left side of the stand is dedicated to Bridgestone’s top priority: safety. Firstly with Run Flat Technology and the latest Bridgestone tyres that add a level of ride comfort comparable to conventional tyres. Secondly, Bridgestone’s new expanded winter line-up covering all types of winter conditions: from wet and mild regions (Bridgestone A001 Weather Control) to west-central continental conditions (Blizzak LM-32-) and north European conditions (Blizzak WS70).
Ecology. On the right-hand side of the stand Bridgestone presents its eco-friendly Ecopia range, an expanding line-up of tyres with low rolling resistance. There is also a close-up on NanoPro-Tech™, the Bridgestone compound technology that makes it possible.
Innovation. The innovation zone is where Bridgestone presents its dreams of the future. Star of the show is the ‘Half Weight’ concept tyre, fitted on a Nissan Leaf, the European Car of the Year 2011 and the world’s first mass-produced all-electric car. Never before seen in Europe, the Half Weight is a solution in development for car manufacturers striving to reach stricter fuel consumption targets.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.