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Marketing Manager CMA

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tyres and other rubber products. We employ worldwide over 145,000 people around the world, operate 3 main technical centres and 171 manufacturing plants  and sell products in more than 150 countries.

Bridgestone Europe (BSEU) was created in 1990 and our headquarters are in Zaventem, Belgium.  Today, we employ more than 12,500 teammates across Europe. As of September 1, 2015 we have been transitioning to an EMEA organisation with the handover of business activities in Russia, CIS, Middle East & Africa from Japan to Europe. 

As a Marketing Manager within our CMA department you support the CMA (Russia-CIS, Middle-East and Africa) regions in the elaboration and implementation of their strategic plan to grow their Consumer and Commercial business profitability. You help these regions to understand the need of the BOSS (our end customer), our competition and business partners and develop their business in interaction with BSEU and appropriate functions to ensure full utilization of our group strengths and toolbox.

You become the expert and go-to person on our (CMA) end customer’s needs and expectations, for both the regions and BSEU stakeholders. You drive market intelligence by coordinating the implementation of processes and approach for monitoring and evaluating market demand, competitor market shares and strategies and market trends, and guide the regions in implementing comprehensive analysis on our end user.

You  develop and drive the implementation of a standardized customer value proposition and develop a Give & Take offer and lock-in to increase our footprint in Retail and Distributors.

You become the guardian of the Bridgestone brands and support regional Trade Marketing activities based on BSEU direction. You identify BSEU processes and toolboxes which will support the CMA strategy (e.g. channel mapping, channel attractiveness measurements, value chain analysis, etc.), support the training and roll-out in the regions and identify existing needs and future opportunities for a combined BSEU and CMA customer approach.


Education (type & level) :

Master degree in Business Management, Marketing or Sales, or any related field

Professional experience:

You can benefit from a minimum of 5-7 years in a similar position (Channel Management, Marketing). You have experience in leading a marketing agenda from a central function and in developing customer value proposition and/or channel strategy (concept to implementation). Knowledge of the Russia-CIS/Africa/Gulf markets are a strong benefit for this role.

Specific behaviour & attitudes :

  • You have a strategic mindset and strong analytical skills
  • You have the ability to work in a multicultural environment and matrix organization
  • You have strong organizational and planning skills
  • You are result oriented and have a proactive mindset
  • You have strong communication skills to liaise with and guide the different geographical areas (CMA region) and to liaise with other departments and are able to build connections and influence in a matrix organization
  • You show a high level of initiative
  • You are willing to travel 25 to 40% of the time to regional markets.

Languages :

Fluent in English, knowledge of Russian and/or Arabic is a plus.

IT skills:

Excellent MS Office skills

Apply today if you are interested in becoming a member of our dynamic team!

View all Job Opportunities
Job Family Sales and Marketing
Level of Experience Experience required
  • Belgium (Zaventem)
Required Language
  • English
Duration Contract of Undefined duration
Working Hours Full Time - Regular Hours
Posted Date 18-10-2016